| Abstract: |
The fragmented value chains, poor market networks, and information asymmetry have been long-term problems in Indian agriculture dominated by small and marginal farmers who have comprised about 86 percent of the operational farms. The structural deficiencies have led to institutional innovations like Farmer Producer Organizations (FPOs) and agri-startups that have become shifts in response to these structural deficiencies. In this paper, the authors observe the growth pattern, working phenomenon, and societal influence of FPOs and agri-startups on the marketing of agriculture in India. The study aims to determine the growth and spatial distribution of FPOs and agri-startups as well as to determine the effectiveness of these entities in enhancing market access and farmer income. It will use a descriptive-analytic approach of the study, which is built on secondary data gathering, governmental reports, NABARD, SFAC, Tracxn, and published research. The hypothesis is based on the idea that FPOs as well as agri-startups are important institutional innovations and contribute greatly to market efficiency and farmer income. According to the results, 8,875 FPOs have been registered under the scheme of central sector with 19.68 lakh shareholder farmers, and there are now about 4,990 agrotech startups working in India. It is known that FPO members had 2.11 percent inflated price and 39.14 percent of yearly agricultural revenue than non-members, as discussed. It concludes the paper by concluding that synergistic partnership between agri-startup and FPOs with proper policy frameworks can transform the agricultural marketing in India significantly. |
